Tuesday, February 16th | Matt Berrafato

Have you ever tried to convince another person to change their behavior for their benefit?  Have you ever met an intelligent person who understands how destructive their behavior is, and yet they still do it?

Matt Berrafato, a broker serving the small employer group market has integrated health promotion into his practice, and by having positioned himself as a “well-being coach” will show us how to become change agents and thereby increase our value as advisors by helping our small employer groups’ employees change their behavior and take charge of their own health and well-being. 

In his “spare time” Matt is an author and professional speaker.  His first book, Elephant Hunting, helps the reader discover his / her true purpose and passion in life, or if that passion is known and understood, how to bring it to life as the highest priority.  Matt is finishing work on his second book, Your Personal Health Care Crisis: Take Charge of Your Own Health and Well-Being, which he is coauthoring with Dr. Mark Levy, his personal physician, and he expects it to be published during 2Q or 3Q of 2010.